1. Introduction
This Privacy Policy explains how 777ad ("we," "us," "our," "the Platform") collects, uses, stores, and protects the personal data of people who use the 777ad online gaming platform at 777ad.world. It also explains the rights you have over your own data and how you can exercise those rights.
When we say "personal data," we mean any information that can identify you as an individual — directly or indirectly. Your name, mobile number, email address, CNIC number, and transaction history all fall into this category. Anonymous or aggregate data that cannot reasonably be used to identify any individual is not personal data for the purposes of this policy.
777ad is committed to handling your personal data with respect, transparency, and appropriate care. We built this platform for Pakistani players and we understand that trust in how your information is handled is a fundamental part of what makes a gaming platform worth using. We don't take that lightly.
Please note: By registering a 777ad account and using the platform, you acknowledge that you have read this Privacy Policy and agree to the collection and use of your personal data as described herein. If you do not agree, please do not use the 777ad platform. The current version of this policy is always available at 777ad.world/privacy-policy.
2. What Personal Data We Collect
The personal data 777ad collects falls into several categories depending on how you interact with our platform:
Registration & Account Data
When you create a 777ad account, we collect the information you provide during sign-up:
- Full legal name
- Date of birth
- Pakistani mobile number
- Email address
- Preferred username and password (stored in hashed form — we never see your plain-text password)
- Residential address
Identity Verification (KYC) Data
To meet our anti-money laundering and responsible gaming obligations, we may collect:
- Copy of your National Identity Card (CNIC), passport, or driving licence
- Proof of address document (utility bill, bank statement)
- Proof of payment method ownership (screenshot of Easypaisa or JazzCash account)
- Source of funds documentation for larger transactions
Financial & Transaction Data
- Deposit amounts, dates, and payment method references
- Withdrawal amounts, dates, and destination payment method references
- Bet history and game activity on 777ad
- Bonus credits received and wagering progress
Technical & Device Data
- IP address at the time of login and transactions
- Device type, operating system, and browser version
- Session duration and navigation patterns on 777ad
- Cookies and similar tracking identifiers (see Section 9)
Communications Data
- Records of your communications with 777ad support, including chat logs and email correspondence
- Marketing preferences and communication opt-in/opt-out status
- Feedback and survey responses if you choose to participate
| Data Category | Example | Collected At |
|---|---|---|
| Identity | Name, DOB, CNIC | Registration & KYC |
| Contact | Mobile, email, address | Registration |
| Financial | Deposits, withdrawals, bets | Platform use |
| Technical | IP address, device, browser | Every session |
| Communications | Support chat, email | When you contact us |
3. How We Collect Your Data
777ad collects your personal data through the following means:
- Directly from you: When you register an account, complete KYC verification, make a deposit or withdrawal, contact support, or participate in a promotion on 777ad.
- Automatically during platform use: Through cookies, session tracking, and server logs when you browse or play on the 777ad platform. This includes IP address, device fingerprint, and activity data.
- From payment service providers: Easypaisa, JazzCash, NayaPay, SadaPay, and banking partners may share limited transaction confirmation data with 777ad to verify your deposits and withdrawals.
- From KYC and identity verification services: Where third-party identity verification is required, the provider may return a verification result to 777ad along with confirmation of the data points checked.
- From fraud prevention and anti-money laundering services: To protect the integrity of the 777ad platform, we may cross-reference data with industry fraud prevention databases.
4. Why We Use Your Personal Data
777ad uses your personal data only for the specific purposes listed below. We do not use it for anything not described in this policy without first obtaining your consent.
- To operate your account: Processing your registration, maintaining your balance, managing your betting and gaming activity, and providing account statements.
- To process payments: Verifying and processing deposits and withdrawals via Easypaisa, JazzCash, IBFT, and other accepted methods on the 777ad platform.
- To verify your identity: Meeting our Know Your Customer (KYC) and anti-money laundering obligations, which require us to confirm you are who you say you are.
- To comply with legal and regulatory requirements: Retaining transaction records, responding to lawful requests from authorities, and fulfilling any applicable reporting obligations.
- To provide customer support: Responding to your queries, resolving disputes, and maintaining records of your communications with the 777ad support team.
- To detect and prevent fraud: Monitoring for suspicious activity, identifying duplicate accounts, and protecting the 777ad platform from abuse and exploitation.
- To support responsible gaming: Monitoring gaming patterns to identify potential problem gambling behaviour and contacting players proactively where concern exists.
- To send communications: Service notifications (such as withdrawal confirmations and security alerts) are mandatory. Marketing communications (promotions, bonus offers) are optional and sent only with your consent.
- To improve the platform: Analysing aggregated usage data (not individual-level personal data) to understand how players use 777ad and to identify where the platform can be improved.
5. Legal Basis for Processing
777ad processes your personal data on the following legal bases:
- Contract performance: Processing necessary to provide you with the 777ad services you have registered for — account management, payments, customer support.
- Legal obligation: Processing necessary to comply with anti-money laundering laws, age verification requirements, and any lawful requests from regulatory or law enforcement authorities.
- Legitimate interests: Processing necessary to protect the security and integrity of the 777ad platform, prevent fraud, and conduct aggregate analytics for product improvement — where these interests are not overridden by your privacy rights.
- Consent: Where we rely on your consent — such as for optional marketing communications — you can withdraw that consent at any time without affecting the lawfulness of processing before withdrawal.
6. Sharing Your Personal Data
777ad does not sell, rent, or share your personal data with third parties for their own commercial purposes. We share data only with the following categories of third parties, strictly as needed to operate the 777ad platform:
- Payment service providers: Easypaisa, JazzCash, NayaPay, SadaPay, and banking partners receive the minimum necessary data to process your deposits and withdrawals. These providers operate under their own privacy policies and are independently regulated.
- KYC and identity verification providers: Third-party services used to verify your identity and documents during the KYC process. These providers receive only the data required for the specific verification task.
- Anti-fraud and AML screening services: To meet our anti-money laundering obligations and protect the platform from fraud, certain transaction and identity data may be cross-referenced with industry screening databases.
- Technology and hosting providers: Cloud infrastructure and software providers who host and maintain the 777ad platform. These providers are bound by data processing agreements that restrict how they can handle your data.
- Game providers: When you play a game on 777ad, your game session data (bet amounts, results, session duration) may be processed by the relevant game provider's systems. Game providers receive no more data than is necessary to deliver the game.
- Legal and regulatory authorities: Where required by law, regulation, court order, or other lawful authority, 777ad may be obliged to disclose certain data to law enforcement or regulatory bodies. We will notify you of any such disclosure where legally permitted to do so.
All third parties with whom 777ad shares data are contractually required to handle that data securely, use it only for the specific purpose for which it was shared, and not retain it beyond the period necessary for that purpose.
7. How Long We Keep Your Data
777ad retains your personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable legal and regulatory obligations.
| Data Type | Retention Period | Reason |
|---|---|---|
| Account data | Duration of account + 5 years | Legal & regulatory obligations |
| Transaction records | 7 years from transaction date | AML compliance requirements |
| KYC documents | 5 years after account closure | Regulatory requirement |
| Support communications | 3 years from last interaction | Dispute resolution |
| Marketing preferences | Until opt-out or account closure | Consent management |
| Technical / session logs | 12 months | Security monitoring |
After the relevant retention period expires, 777ad will securely delete or anonymise your personal data so it can no longer be linked to you as an individual. Anonymised aggregate data may be retained indefinitely for analytical purposes.
8. How We Protect Your Data
777ad implements a range of technical and organisational security measures to protect your personal data against unauthorised access, loss, destruction, or alteration:
- Transport layer security (TLS/SSL): All data transmitted between your browser or app and 777ad's servers is encrypted using industry-standard TLS protocols.
- Encryption at rest: Personal data stored on 777ad's systems is encrypted using AES-256 encryption.
- Password hashing: Your 777ad account password is stored as a one-way cryptographic hash. We cannot see or recover your plain-text password.
- Access controls: Only 777ad staff with a specific operational need can access personal data, and all such access is logged and audited.
- Intrusion detection and monitoring: 777ad's infrastructure is continuously monitored for unusual access patterns and potential intrusions.
- Regular security testing: The 777ad platform undergoes regular penetration testing and security audits by qualified third parties.
While 777ad takes all reasonable and appropriate steps to protect your data, no digital platform can guarantee absolute security against all threats. You also play a role in keeping your account secure — use a strong, unique password, do not share your credentials with anyone, and contact 777ad support immediately if you suspect unauthorised access to your account.
9. Cookies & Tracking Technologies
777ad uses cookies and similar technologies on our platform. A cookie is a small text file stored on your device when you visit a website. We use the following categories of cookies:
- Strictly necessary cookies: Required for the 777ad platform to function. These include your session cookie (which keeps you logged in), security cookies, and cookies that remember your language and region preferences. These cannot be disabled without breaking the platform's functionality.
- Analytical cookies: Used to understand how players use the 777ad platform — which pages are visited, how long sessions last, and where users tend to navigate from. This data is aggregated and anonymised where possible and helps 777ad improve the user experience.
- Functional cookies: These remember choices you have made on 777ad — such as your display preferences or whether you have acknowledged a notification — to improve your experience on return visits.
- Marketing cookies: Used to deliver promotional content relevant to your interests, measure the effectiveness of our marketing campaigns, and manage the frequency of promotional messages. These are only set with your consent.
You can manage your cookie preferences through your browser settings. Note that disabling strictly necessary cookies will prevent the 777ad platform from functioning correctly. Most browsers allow you to block or delete cookies — consult your browser's help documentation for instructions specific to your device.
10. Your Data Rights
You have the following rights over your personal data held by 777ad. To exercise any of these rights, contact us at support@777ad.world — we will respond within 30 days.
11. Children's Privacy
The 777ad platform is strictly for adults aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. If we become aware that a person under 18 has provided us with personal data, we will close the account, delete all associated data, and return any funds deposited to the verified payment source.
If you are a parent or guardian and believe a minor has registered on the 777ad platform, please contact us immediately at support@777ad.world with as much information as you are able to provide. We take the protection of minors extremely seriously and will act promptly on any such report.
12. International Data Transfers
Where your personal data is processed by 777ad's technology providers, game suppliers, or payment partners who may operate servers outside Pakistan, your data may be transferred internationally. We ensure that all such transfers are subject to appropriate safeguards to protect your data, including contractual data protection clauses binding the receiving party to standards consistent with those described in this policy.
We do not transfer personal data to any jurisdiction without first satisfying ourselves that an adequate level of protection exists for the specific data being transferred. If you have questions about where your data is processed, contact us at support@777ad.world.
13. Changes to This Privacy Policy
777ad may update this Privacy Policy from time to time to reflect changes in how we handle data, changes in applicable law, or changes to the 777ad platform itself. When material changes are made, we will notify registered players via email and/or a prominent notice on the 777ad platform at least 7 days before the change takes effect.
The most current version of this Privacy Policy is always available at 777ad.world/privacy-policy. The "Last Updated" date at the top of this page tells you when the current version was published. Continued use of the 777ad platform after a policy update constitutes acceptance of the revised terms.
14. How to Contact Us About Privacy
If you have any questions about this Privacy Policy, want to exercise any of your data rights, or want to raise a concern about how 777ad handles your personal data, please contact us using any of the following:
Email: support@777ad.world
Response time: Within 30 days for data rights requests; within 24 hours for general privacy queries
Live support: Available 24/7 via the in-platform chat at 777ad.world
We take all privacy queries and complaints seriously. If you are not satisfied with our response to a privacy complaint, you may have the right to escalate the matter to a relevant data protection authority. We will provide details of the applicable authority upon request.